PARMA, ITALIAN CAPITAL OF CULTURE 2020

parma piazza duomo by night 

PARMA, ITALIAN CAPITAL OF CULTURE 2020

Choose the experience you prefere between the different proposals to enrich your stay in Parma and/or Busseto: we selected for you cultural and musical activity that will lead you to the treasures of this lands in a special year. Parma, the 2020 Capital of Culture, is waiting for you

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To celebrate the Italian Capital of Culture 2020 award, with the slogan "Culture beats the time", we selected for you sapecial initiatives and things to do in the wonderful city of Parma, in the Emilia Romagna region, and its surroundings.

Parma is best known for its Art, Music and Food: the city is full of art everywhere, Parma ham and Parmesan cheese have made the city a household name all over the world. The composer Giuseppe Verdi and the conductor Arturo Toscanini were born in towns near Parma and there you can find museums dedicated to them and their birthhouses open to visitors. Moreover, philarmonic orchestra and annual opera festival are named after them. It’s possible to attend important musical events programmed by the Teatro Regio and the Toscanini Foundation throughout the year.

Parma hosts the 19th-century Teatro Regio (Royal Theatre), the city's opera house built in 1829; Teatro Farnese, built in wood in 1619 in the occasion of the visit of Cosimo I de' Medici; the modern Auditorium Paganini. Its Casa del Suono museum is one of the most comprehensive resources around for anyone interested in the history of the Italian opera.

Parma can also claim different cultural attractions such as Complesso Monumentale della Pilotta in Farnese Baroque style housing the impressive Teatro Farnese and the Galleria Nazionale with its masterpieces by local artists Parmigianino and Correggio. The city is also full of many private galleries and a lot of spectacular churches. In the suggestive medieval Piazza Duomo the Antelami’s Baptistery and the imposing Cathedral rise up in all their splendor.

In conclusion, the city offers different activities matching all kind of interests!


DISCOVER OUR PROPOSALS:

“VISIT TO COMPLESSO MONUMENTALE della PILOTTA”

The Pilotta is an imposing palace symbol of the ducal power of the Farnese family situated in the centre of Parma city. It’s also the historical and civic center of the city. It hosts the FARNESE THEATER, the PARMA NATIONAL GALLERY, the NATIONAL ARCHEOLOGICAL MUSEUM and the PALATINE LIBRARY. It’s possibile to organize guided visit to admire its rich collections that made Parma as a cultural and scientific center.

FARNESE THEATER
On the first floor of the Pilotta Palace a monumental doorway in painted wood surmounted by a Ducal crown leads into the Farnese Theatre: a spectacular venue which still today brings to mind the extravagant lifestyle of the Farnese Court and its Dukes. Almost completely destroyed by the 1944 bombing raid and re-built in modern times, today the Theatre has restored to us one of the most extraordinary examples of theatrical architecture from the XVII century.

NATIONAL GALLERY
Between the end of the XVII century and the beginning of the XVIII century the famous collection of works of art, rare and precious objects, paintings and coins belonging to the Farnese family which had been moved from Rome to Parma about half way through the XVII century were on display in a large hall within the Pilotta Palace. Carlo Borbone, last descendant of the Farnese to govern the city of Parma, transferred a large part of the collection to Naples in 1734.

“VISIT TO TEATRO REGIO IN PARMA, DISCOVERING ALSO ITS SECRETS”

Several guided tour discovering the Teatro Regio and its rich history: it’s possibile to visit the Backstage, the Foyer, the Sala and the Ridotto.

BACKSTAGE TOUR
Enjoy your tour through the backstage of a big Theater. A charming visit through special places in order to discover what happens behind the scenes. Finally you can appreciate and enjoy some secret rooms, that never have been opened to the public. You can discover the couture’s laboratories, the setting rooms, the rehearsal room of the Orchestra, the dressing rooms and the stage. A private stroll in the beating heart of the Teatro Regio.

THE ORGAN TOUR
It’s possibile to visit also the antique organ on stage at the Teatro, built in 1853 by the Frattini brothers; Aurelio and Giuseppe.

“GUIDED CITY TOUR IN PARMA"

Enjoy a guided tour in the chosen language for a city tour around Parma discovering the most popular attractions that the city offers such us its wonderful Piazza Duomo with the Cathedral and Antelami’s Baptistery.

“VISIT TO EXHIBITION “OPERA!” IN PALAZZO DEL GOVERNATORE FROM 19/09/2020 TO 13/01/2021”

Since Parma also and above all means music, at least one event dedicated to opera could certainly not be missing from the programs during the year celebrating its Capital of Culture. An exhibition named "Opera!" will be held in the Governor's Palace from 19 September 2020 to 13 January 2021: its collection aims to exemplify the dynamics and mechanisms of the opera world outside and inside the theater, on a journey through photographs, correspondence, multimedia documents and historical recordings, articles newspaper, sketches and costumes.

“VERDI’S BIRTHHOUSE” in RONCOLE VERDI 

1781: the birth of the greatest composer in contemporary history Giuseppe Verdi will come in 30 years. In that year Verdi’s grandparents, Francesca and Giuseppe, decide to rent the house in order to continue their work as innkeepers there. A few years later Giuseppe dies and Francesca decides to carry on her husband’s bequest with the help of Carlo, Giuseppe’s future father. in 1805 Carlo marries Luigia. From this union Giuseppe Verdi is born on October 10, 1813. Admission is possible only with guided visits every 30 minutes.

“TEATRO VERDI” in BUSSETO

The theatre is located in the “Rocca”, or fortress, once the castle of the Pallavicino family, founded in the 1200s but heavily altered. Today the “Rocca” appears to us as it did in the second half of the 1800s. On 15th August 1868, at the theatre’s solemn inauguration, when all the ladies present wore green while the gentlemen all had to wear green ties in his honour (“Verdi” is in fact the plural of the adjective “verde” whose English translation is “green”). Verdi himself was visibly absent even though two of his operas were performed: The Masked Ball and Rigoletto. Even afterwards, he was careful not to set foot in the theatre despite having contributed the remarkable sum of LIT10,000 for its construction and owning a box. Admission is possible only with guided visits every 30 minutes.

“ MUSEUM CASA BAREZZI” in BUSSETO

Antonio Barezzi, a wealthy merchant and a great music lover, glimpsed Giuseppe Verdi’s aptitude for music early on and asked him to his home as a music teacher for his daughter, Margherita. The first public appearance by the brilliant youth, in February of 1830, was in the salon, now calledSalone Barezzi (Barezzi Salon), previously a seat of the Busseto Philharmonic Society founded by Barezzi and Maestro Ferdinando Provesi in 1816. Verdi lived in Barezzi house where little by little his friendship with Margherita turned into love. His studies were financially supported not only by his father and a scholarship from the Monte di Pietà of Busseto (Pawnshop), but also by Barezzi.

“MUSEO NAZIONALE VERDI IN VILLA PALLAVICINO” in BUSSETO 

Just a stone’s throw away from the complex of Santa Maria degli Angeli, surrounded by a square fish-pond and preceded by a 17th century pavilion with a three-way entrance, stands the superb Villa Pallavicino attributed to the ducal architect Domenico Valmagini. In the olden days it was called “Boffalora” or, popularly, “Palazzo dei Marchesi”. From Nabucco to Trovatore and Rigoletto, from Traviata to Aida and Otello, from Macbeth to Falstaff, an oneiric immersion in the life and works of the great Maestro. Entrance with audioguide.

“VILLA VERDI A SANT’AGATA” in VILLANOVA D’ARDA 

Three kilometres from Busseto, just across the Ongina stream, you can find Villa Verdi, the Maestro’s home in his old age. Even though it does not geographically belong to the province of Parma, it is intimately linked to all the other Verdi sites in Busseto. Its furnishings are intact and it is filled with Verdi relics.

“SALSAMENTERIA STORICA BARATTA” in BUSSETO 

Enjoy a reinforced appetizer a/o a lunch a/o dinner in this historical “museum shop” in the hearth of Busseto! Lino Baratta , the historical founder of this salsamenteria , defines it " a museum shop " and this is the sensation you feel when you get in the original TRAVIATA score upon a music stand , the first piano owned by the great Composer Verdi, that offer the client a charming indefinite atmosphere between Opera and History. The Salsamenteria was opened long time ago and soon became a meeting and refreshment place for wayfarers and pilgrims . Hot fried scraps of pork fat and different pieces of cooked pork meat were sold and eaten there . All this was served with parsley , pepper , tomato sauces with coarse salt and white pepper ( by the way , the word " salsamenteria " takes origin from this). In 1870 the Baratta Family bought the shop and opened it again in 1873 . In spite of two Wars of Indipendence , of the Colonial Wars and the two World Wars , the shop has always been open and full of vitality . Now the shop is run by the Concari Family who continues the tradition of an offer of happy hours spent among Art , Music , Anecdotesabout the great G. Verdi , seasoned cold meats and salami and excellent wines.

“VISIT AT LABIRINTO DELLA MASONE” 

Enjoy your visit at Labirinto della Masone, the fist labyrinth with Bamboo Trees (200.000 bamboo trees) in the world. Near the Labyrinth you can find the Museum, an Archive and a Library.

“MUSICAL STROLLS TO DISCOVER ANCIENT INSTRUMENTS” in PARMA 

Discover and enjoy the charming sounds of ancient instruments! During a stroll through the historical center of Parma and the visit of the most important and charming churches of the town, you can appreciate the sound of the organ and some other ancient instruments.

“DISCOVERING THE SECRETS OF TEATRO LUCIANO PAVAROTTI” in MODENA 

An opera house in the town of Modena, (Emilia-Romagna province). The idea for the creation of the present theatre dates from 1838, when it became apparent that the then-existing Teatro Comunale di via Emilia (in dual private and public ownership) was no longer suitable for staging opera. However, this house was the venue for presentations of all of the works of Donizetti, Bellini and Rossini till then. Following the world famous opera tenor Luciano Pavarotti pass away in September 2007, a native of the town and a lifelong resident, the Mayor of Modena has announced that the theatre was to be renamed for the singer.

“GUIDED VISIT OF A CHEESE FACTORY WITH TASTING OF THE KING OF ALL CHEESES: PARMIGIANO REGGIANO” in Salsomaggiore Terme

Parmigiano-Reggiano (also known as Parmesan cheese) is the King of Cheese. Parmigiano-Reggiano cheese is not just manufactured, but it is made today as it was made eight centuries ago, using those same typical and genuine ingredients. You can follow the production from the elaboration to the maturation. After the visit, you can taste the King of cheese, with other region’s product, in the store located in the factory.

“TASTE VERDI: AROMAS AND SOUND IN THE LANDS OF VERDI” 

In the XVI century Villa Pallavicino in Busseto (Pr), home of the prestigious National Museum Giuseppe Verdi, you can live an unforgettable experience where culture embraces one of the best culinary traditions of this land. You will discover how territory, culture and food are related through a free tour or with audio guides in the scenic route of the Museum and a tasting of the best dishes from Parma immersed in the greenery of the garden of Villa Pallavicino (or, in case of bad weather, inside the "Hall Nabucco " at the Museum). Itinerary for minimum 30 people:

  • Free tour or with audio guides (additional charge of € 2,00 for person) to the National Museum of Giuseppe Verdi;
  • Tasting (drinks included) with typical products selected of Parma and it's possible a free visit to a dairy producer of Parmigiano-Reggiano.

“PRE-OPERA APPETIZER AT THE THEATER”

You can enjoy a reinforced pre-opera appetizer at the “GRAN CAFFE’ DEL TEATRO” inside the TEATRO REGIO or, on request and only for groups, also in one of the halls on the superior levels of the theatre.

“MUSEUM RENATA TEBALDI & MUSEO DEI VIOLINI” in BUSSETO & CREMONA

The Museum Renata Tebaldi is located in the Stables of Villa Pallavicino at Busseto – Parma. The visit’s itinerary will reconstruct the unforgettable career of Renata Tebaldi in a chronological sense; her presence in the rooms will be significant but discrete, the decor, by Daniela Gerini, exhibits the costumes, the jewelry of the period, the documents, the stories of a past time in a modern setting which will captivate not only the lovers of opera but also stimulate curiosity and admiration in the young people who approach this fascinating world.
The “Museo dei Violini” in Cremona will introduce you to the world of the violin, from the origin of the instrument till the objects belonging to Antonio Stradivari.

“PRIVATE AND EXCLUSIVE DINNER AT CASTELLO DI SCIPIONE” in SALSOMAGGIORE TERME 

The Castle of Scipione of the Marquises Pallavicino is one of the oldest historic castles in the region. It proudly stands watching the hills breathtaking landscape of the Stirone andPiacenziano Regional Park, on the charming medieval village named Scipione Castello. The Castle of Scipione was among the first in the region to be declared a National Monument in 1922 for its historical-artistic and landscape values.

"PRIVATE AND EXCLUSIVE DINNER AT ROCCA MELI LUPI in SORRAGNA 

The fortress was built in 1385 by the Marchesi Bonifacio and Antonio Lupi who in 1347 had received feudal investiture over the territory from Charles IV, power that their family continued to exercise until was abolished at the time of Napoleon. It is probable that the first fortress, with a square floor plan and four towers at the corners, took only a year to build, while the outer walls were completed in 1392.

“PRIVATE CONCERT AT MUSEO CASA BAREZZI” in BUSSETO

Antonio Barezzi, a wealthy merchant and a great music lover, glimpsed Giuseppe Verdi’s aptitude for music early on and asked him to his home as a music teacher for his daughter, Margherita. The first public appearance by the brilliant youth, in February of 1830, was in the salon, now called “Salone Barezzi” (Barezzi Salon), previously a seat of the Busseto Philharmonic Society founded by Barezzi and Maestro Ferdinando Provesi in 1816. Verdi lived in the Barezzi home where little by little his friendship with Margherita ripened into love. His studies were financially supported not only by his father and a scholarship from the Monte di Pietà of Busseto (Pawnshop), but by Barezzi as well.

Normally, Verdi’s Arias are played during the concert. In case of 1 singer, the concert will last around 30 minutes: 3 or 4 singing songs delighted by some piano intermissions. With 2 singers the concert will last around 50 minutes: each singer will perform 2 arias and then a piano piece, followed by a duet. In both programs the encore is included (yet it is not include in the programme ). Before the concert you can visit the Museum.

"PRIVATE CONCERT" in RONCOLE VERDI 

Enjoy a private concert in a nice and typical location “Alle Roncole Restaurant”. Discover this location and enjoy your concert, in an exclusive place near Verdi birthhouse.

"PRIVATE CONCERT" in CORALE VERDI, PARMA 

Enjoy a private concert at Sala Romano Gandolfi, near Toscanini birthhouse and Farnese Theater. Discover this private location, normally closed to the public .

"PRIVATE CONCERT" in PARMA 

All Verdi’s arias will be brought on stage: the concert will be called “VIVA VERDI (exact program on request).The concert will last around 1 hour.
After the concert you can taste, on request, a light “aperitivo”-appetizer (cocktail Verdi -secret recipe- Valdobbiadene Prosecco, Parmesan Cheese, Mortadella chunks) inside the venue.

“PRIVATE CONCERT & EXCLUSIVE DINNER AT RESTAURANT CORALE VERDI”

Exclusive dinner at “Restaurant Corale Verdi in Parma, with a 30 minute-pre-dinner private concert (1 tenor + 1 soprano + 1 piano player who will perform Verdi’s arias.

“PRIVATE & EXCLUSIVE CONCERT ” in one theater of Verdi’s lands 

For groups we are pleased to organize private concerts (the clients can choose how many singers or musicians they want and also the repertoire) in private and exclusive locations, normally closed to the public: Esatour has the power to open the doors of the most suggestive places such as Teatro Verdi in Busseto or much more! 
Every concert could be preceded or followed by a reinforced aperitivo, by a dinner or a lunch.

“VISIT & DINNER a/o VISIT & PRIVATE CONCERT AT LABIRINTO DELLA MASONE” 

Enjoy your visit with dinner a/o private concert at Labirinto della Masone, the fist labyrinth with Bamboo Trees (200.000 bamboo trees) in the world. For the dinner, you are welcome at the Restaurant “Spigaroli al Labirinto”, which awards a Michelin star.

“PRIVATE CONCERT AND DINNER in RONCOLE VERDI, PARMA” 

Enjoy a private concert in a nice and typical location “Alle Roncole Restaurant”. Discover this location and enjoy your concert, in an exclusive place near Verdi birthhouse. At the end of the concert enjoy your lunch or dinner at the restaurant and taste the food of the region .

“DINNER AT ACADEMIA BARILLA, PARMA” 

Academia Barilla organizes private and corporate lunch and dinner parties of all types. From a casual gathering to an elegant gala dinner, the team of Academia Barilla chefs will prepare an unforgettable meal, based on true Italian gastronomic tradition. The attention for detail, love of entertaining and passion for Italian cuisine are guaranteed to impress any guest. Choose among various locations:

  • Academia Barilla Gastronomic Library: the library houses has a unique collection of cookbooks, culinary history books and historic menus. Enjoy a meal steeped in history (max. 65 people).
  • Auditorium and Demonstration Kitchen: In the auditorium, Academia Barilla chefs will prepare a special menu right in front of you and your guests (max 14 people).
  • Sala Acquario: In the new Sala Acquario, you can carefully observe the Executive Chef in action. Watch your dinner be prepared for you, right before your eyes!

“INCENTIVE-TEAM BUILDING WITH BARILLA, PARMA” 

The skills you need to make it in a professional kitchen are not unlike those you need to survive in a corporate environment; both require organization, commitment and the ability to work with others. Why not invite your staff into Barilla's kitchens for some serious team building? A kitchen challenge is both fun and educational. Each team is required to prepare a variety of dishes. In order to accomplish this goal, they will have to divide the work based on each team member’s skills and ability. Our Team Building and Incentive programs are custom-designed to include specific activities that will transmit key messages to your group.

“UNIQUE FOOD EXPERIENCES, PARMA” 

The Academia Barilla Gastronomic Library is an unforgettable place to hold a cocktail party, lunch or dinner. Enjoy the exclusive opportunity to socialize amidst 11.000 Italian cookbooks and 4,750 menus, dating back centuries.

“INCENTIVES: FOOD & WINE, PARMA” 

Parma is located in the Italian region of Emilia-Romagna, an area steeped in history, tradition and craftsmanship. Our proposal for outdoor events are based on these themes. Academia Barilla will guide you on a trip to taste and participate in the making of some of the region’s top products: from Parmigiano Reggiano to Culatello di Zibello, and from local wine to the numerous types of egg-based pasta. The wine and food events allow everyone to discover the art of Italian gastronomy. 

VISIT IN FARM “ROSA DELL’ANGELO” + PROSCIUTTO BAR: TOUR OF HAM’S PRODUCTION”

The farm “Rosa dell’Angelo” is a biodiversity park farm situated in Parma rural valley and offers several interesting tours in touch with nature. Biodiversity is protection and safeguard of animal breeds, plants and vegetals endangered. It’s an authentic reserach of our past and our roots, products or animals belonging to a specific place for a long time.

“Tour to Park of Biosphere Reserve MAB UNESCO”, an area of northern Apennines characterized of a great peculiarity: being a focal point of euro-mediterranean climatic border. This is one of several factors that has determinated a particular and complex combination of ecological and cultural elements that have contributed to evolution of the landscape.

“Tour in hill to free range Black Pig livestock”, a tour being close to nature in the surrouding hills seeing a particular ancient local breed of pig almost excint, the black one, in his natural habitat: they are left free to roam the fields and woods. The animals feed on fresh grass, corn, barley and wheat, as well as broad beans, berries, roots and acorns.

“Tour of the Ancient Abode of Bovine breeds” there are four rare kinds of cow that live just in this area and during the tour you can have possibility to see them: “The white one from Valpadana”, “The grey one of Apennine”, the “Bardigiana” and the “Ottonese”.

“Tour of farm and visit to Museum of Ancient Tractors” a tour to discovery of the farm combined with a visit to Museum of Ancient Tractors, where you can admire several different kinds of tractors from old time.

“Prosciutto bar: tour of ham’s production” the farm “Rosa dell’Angelo” offers a food & wine tour of the discovery of ham’s production. Experts in the field will explain and illustrate all ham production’s phases: from reception of raw material to salting, pre-maturing, coating with fat, maturing and refining in the cellar. Food & Wine tasting of local products with menu based of “Local Biodiversity”. Visit to museum and shop where you can buy products of own production like cheese and milk.

Possibility to overnight in the elegant and comfort “Locanda” with its charm suites that have wide windows from which one can enjoy the natural environment and luxuriant nature outside.

 

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